The A-Renting brand system: logo, color, and type in one place.
The A-Renting logo comes in horizontal, vertical, and mark-only lockups. Reach for the full lockup wherever it fits; drop to the mark only when space is tight.
Core logo.
The mono variants are for monotone output: black-and-white print, a single-colour stencil, engraving or embossing, or anywhere the full-colour logo cannot be reproduced.
Clear space.
Give it room
Keep the logo on solid backgrounds, never over busy imagery. Leave clear space around it so it reads cleanly, and switch to the monochrome lockups when color isn't available.
Navy anchors the palette against warm paper and sand neutrals, with ink and charcoal carrying the text.
Visual balance.
Each part of the circle represents how much of this colour should roughly be used in the system. Creativity is encouraged for special use-cases (promo, posters, etc.) but clean branded work should respect it.
- Navy18%
- Charcoal6%
- Paper28%
- Ink12%
- White12%
- Sand10%
- Text10%
- Grey4%
Two typefaces carry the system: Archivo for display and headings, Inter for body copy.
Archivo — display and headings (Medium 500, ExtraBold 800).
Inter — body copy (Light 300, Regular 400, Medium 500).
Every step in the system.
Headings
- H1Display heading set in the hero face.54px
- Font
- Archivo ExtraBold 800
- Desktop
- 54 / 54 px
- Tracking
- -1.0%
- Case
- All caps
- H2Section title built from the same hierarchy.35px
- Font
- Archivo ExtraBold 800
- Desktop
- 35 / 39 px
- Tracking
- 0.0%
- Case
- All caps
- H3Body face at the largest editorial step. Use it for opening passages and emphatic statements.20px
- Font
- Archivo ExtraBold 800
- Desktop
- 20 / 24 px
- Tracking
- 0.0%
- Case
- Normal case
- H4Body face at the mid-editorial step. Used for sub-headings and lede paragraphs.22px
- Font
- Inter SemiBold 600
- Desktop
- 22 / 31 px
- Tracking
- 0.0%
- Case
- Normal case
- H5Caption-style heading16px
- Font
- Archivo Medium 500
- Desktop
- 16 / 21 px
- Tracking
- 0.0%
- Case
- Normal case
- H6Smallest heading14px
- Font
- Archivo Medium 500
- Desktop
- 14 / 18 px
- Tracking
- 2.0%
- Case
- All caps
Body
- Body BaseBody face at the running text scale. Comfortable for paragraphs of up to 70 characters per line.16px
- Font
- Inter Light 300
- Desktop
- 16 / 24 px
- Tracking
- 0.0%
- Case
- Normal case
- Body SmallBody face at the small annotation scale. Captions, footnotes, table cells.13px
- Font
- Inter Regular 400
- Desktop
- 13 / 18 px
- Tracking
- 0.0%
- Case
- Normal case
Labels / Accent
- CaptionBrand guide / Version 1.012px
- Font
- Inter Regular 400
- Desktop
- 12 / 17 px
- Tracking
- 0.0%
- Case
- Normal case
- ButtonTake action14px
- Font
- Archivo Medium 500
- Desktop
- 14 / 14 px
- Tracking
- 2.0%
- Case
- All caps
- Usage
- Pill button text (Archivo Medium 14, uppercase, tracking 0.28px).
- LabelSection label14px
- Font
- Archivo Medium 500
- Desktop
- 14 / 14 px
- Tracking
- 2.0%
- Case
- All caps
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